By: OLOWOYO F. B.; KOLAOLADIJI K. I.; ADEDAYO O. .; ARONU A. J.; OKELOLA O. .;
Abstract:
This study was carried out to analyze the demand and consumption pattern of Monodora myristica . The scope of the study covered Umuahia metropolis comprising Umuahia North and South Local Government Areas. Information was obtained with structured questionnaire from 120 respondents within the study area. Data were analyzed with descriptive statistics, regression and correlation analysis. Descriptive statistics showed that almost all the respondents (100%) consume M. myristica. About 98 % of the respondents were satisfied with and ready to maintain their current level of consumption irrespective of any change in price. The multiple regression result and Pearson correlation coefficient showed that household size and willingness to buy more M. myristica were statistically strong significant determinants/factors for the demand and consumption of M. myristica. Good processing and better packaging could add more value to M. myristica
Keywords: Demand, Consumption pattern, Monodora myristica,Willingness to buy, Umuahia
Click here to read and download paper